Station Road Commercials
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PRIVACY POLICY

Last Updated: July 8, 2026

Station Road Commercials Ltd (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explain how we collect, store, process, and protect your personal data when you visit our website (stationroadcar.com) and when you interact with our dealership in Countesthorpe, Leicester.

1. Data Controller Information

For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:
Station Road Commercials Ltd (Company No. 17081378)
Registered office: 85b Station Road, Countesthorpe, Leicester, LE8 5TD
Data Protection Contact: sales@stationroadcar.com

2. What Information We Collect

We may collect and process the following personal information:

  • Contact details: Name, address, email address, telephone numbers.
  • Vehicle interest: Specific cars or vans you enquire about.
  • Part-exchange details: Current vehicle registration, mileage, condition, damage notes, and photographs.
  • Finance enquiry information: Desired budget, deposit range, and self-assessed credit category (forwarded to Carmoney).
  • Technical parameters: IP address, browser type, device information, and anonymous usage cookies.

3. Lawful Basis for Processing

We process your data under the following legal bases:

  • Consent: When you tick a consent box to request a part-exchange valuation or test drive.
  • Contractual Performance: To take pre-contractual steps at your request (e.g. preparing an order quote).
  • Legitimate Interests: To reply to general queries or optimize our stock list metrics.
  • Legal Compliance: To comply with FCA financial record-keeping or company registry disclosures.

4. Third-Party Data Processors

We never sell your personal data. To operate our marketing systems, we share necessary details with approved GDPR-compliant processors:

  • Carmoney Limited: For car finance calculator handoffs and pre-qualification referrals.
  • Resend / Email Handlers: To route website forms safely to our inbox.
  • Google Analytics: For anonymous browser usage mapping (only active with cookie banner consent).

5. Your Legal Rights

Under UK data protection law, you have specific rights including the right to access, correct, delete, or limit the processing of your personal information. You also have the right to withdraw consent at any time. To exercise these rights, email sales@stationroadcar.com.

If you remain dissatisfied, you have the right to lodge a formal complaint with the Information Commissioner's Office (ICO) at ico.org.uk.